Online Boutique Website
For this project, the goal was to design a refined digital experience for AFULKY, an online boutique offering handmade Moroccan rugs and stone sculptures. The website needed to feel authentic, warm, and premium, reflecting the craftsmanship and cultural richness behind each product.
AFULKY
E-commerce / Artisan Goods
Web Design · UX/UI
2024
Project Goal
The objective was to create an elegant and immersive shopping experience that highlights the uniqueness of handcrafted pieces. The focus was on storytelling through visuals, simplifying navigation, and allowing products to stand out through a calm and minimal interface.
Design Approach
Typography:A refined and contemporary type style was chosen to balance tradition with modernity, ensuring readability while maintaining a premium feel.
Color Palette: Warm neutrals and earthy tones inspired by natural materials were used to evoke authenticity and create a soft, inviting atmosphere.
Imagery & Visual Storytelling: Large, immersive product imagery and lifestyle shots were prioritized to communicate texture, craftsmanship, and detail.
User-Centered Layout: Clear product pages, simple navigation, and focused calls-to-action were designed to guide users naturally from exploration to purchase.
Key Screens to Showcase
Homepage: Brand storytelling with strong visual identity
Product Detail: Emphasis on materials, craftsmanship, and price
Collection / Shop: Clean browsing experience
About / Mission: Cultural narrative and brand values
Contact / Inquiry: Simple and accessible communication
Outcome
The result is a visually rich yet minimal e-commerce experience that conveys authenticity and craftsmanship while making browsing and purchasing effortless. The design elevates the perception of the brand and allows each product to feel unique and meaningful.
